One of China’s biggest growth markets: condoms

Almost all the big consume brands interest in China’s market, esp the condom product. China is the fourth largest condom maker in the world, and yet Chinese people do not tend to use the condoms—at least not until recently. China’s condom market will grow by nearly 60% in the next five years, according to Bloomberg study, which cites research by Global Industry Analysts. That could spell big profits for foreign condom makers, particularly the Jissbon and Durex brands. So what’s changing? Talking about sex in public has long been taboo in China socity, so that sex education is seldom taught in schools, even in the colleague. Even though a rapidly rising percentage of Chinese youth are having premarital sex, 90% of them know little or nothing about contraception, as a 2013 study found. Face with so big and more potential market, as a brand of consumer goods, we’d better invest more time and resource into it, which benefit will well enough.

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