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distribution channel and analysis of the polyurethane condom market

distribution channel and analysis of the polyurethane condom market

Two main distribution channel for condom product: Online stores  and Retail outlets.  During 2015, the online stores segment accounted for the majority of market shares and will continue to lead the market during the next four years. The growth of this segment is attributed to the higher penetration owing to its ease of usage, transparency, and propensity of doing online shopping. Also, it is easier to search and browse through sexual wellness products online owing to complete privacy and ease of access, which will also contribute to this segment’s growth until the end of 2020. That’s also why so many famous condom brands invest more on the online market promotion.

Polyurethane condom as a new material which brand new to the industry, online market will easy for them reach more consumer easily.

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