fashion condoms will popular in the market
As consumer more and more accept condom as prevent HIV and pregnancy, how to make consumer like to choose condom? This is a new topic for all condom businessmen. He quit his job in December 1989 to concentrate on Profoolery. Of the firm’s progress until today, he says, “it has been one big learning curve.” A third partner sold the O’Hares his interest this summer because, O’Hare says, “he got tired of no wages.”
First-year sales were $40,000 and O’Hare says he expects this year’s to double. Sales have been best on the East Coast and the company is exporting to New Zealand and Germany; it is now increasing its direct mail push with a toll-free number for phone or email orders.
O’Hare says some stores have rejected Profoolery as too controversial; one merchant told him the products were too good, making his other condom-related novelty items look over-priced.
The biggest customers for Profoolery so far, O’Hare says, are adult women. “We thought the younger crowd would definitely go bananas, but it is the women 25 years and up who see the humor in it and aren’t uptight about sexual matters.”
The best-sell design is one dubbed “Lucky Pig,” which has a floral background with the front half of a pig on one earring and the back half on the other. Other designs include one with Central American worry dolls, pink flamingos, peace signs, bats, pandas and crayons.
Constantly expanding in response to customer requests, O’Hare says the line now has 120 styles available in 375 items from earrings and pins to bolo ties and kitchen magnets. The company has recently started offering seasonal themes and has about 10 holiday designs, including the Lucky Pig inside a Christmas wreath as well as ones for Valentine’s and St. Patrick’s days.
Christmas ornaments are the latest addition to the line.
A catalog is free by writing to Profoolery, P.O. Box 1858, San Leandro, 94577 or calling (800) 933-6658. Earrings and bolo ties are $10, pins, magnets and ornaments are $6. Welcome contact them directly for the fashion style condom.